Get Rich Quick: In the new economy, highlights are out and single-process color is back with bold, shiny shades that won't break the bank.
Into the Woods
Looking forward to fall's golden, crimson, and russet hues, stylist Thomas Hintermeier thinks the best single-process shades mimic nature. For brunettes wanting more drama, he suggests adding a warm auburn tone: "When you go in the sunlight, you'll have a vibrant red shimmer."
The longer your hair, the more weathered the ends are. By adding pigment (instead of bleaching it out), a single process smooths damaged cuticles so hair seems shinier and healthier. But steer clear of burgundy, says Hintermeier. "Bluish-red hair doesn't exist in nature—try gold undertones instead."
Sixty-four percent of Canadians prefer dark hair, according to the Dove study. However, if your real hair color is a distant memory, Hintermeier suggests using your skin tone as a guide: "The deeper your complexion, the darker you can go. Whether you want something natural or dramatic, highlights aren't the only option anymore."
According to a recent Dove Global Hair Study, more than half of American women believe blonde is more beautiful. But liquid alchemy is high maintenance. Hintermeier suggests an allover sandy-beige tone to blend in old highlights and breathe new life into washed-out shades: "You can't always highlight, because you'll end up with white hair."
Highlight junkies afraid of losing their sun-kissed sparkle shouldn't worry. "Your hair always has different shades because the sun naturally makes it lighter on top. Single-process color looks darker or lighter depending on the tone underneath, so you'll keep a nice shadowing," assures Hintermeier.